600,000 Post Beauty Brand Audit Across Six Platforms
180
Total No. Of Instagram Accounts
64029
Total No. Of Videos Checked
12M+
Total No. Of Followers
Brand Audit - Instagram, TikTok, YouTube, Facebook, LinkedIn & Pinterest
450 Accounts, No Central View
A global beauty brand operating across six social platforms with over 450 individual accounts, a content footprint that had grown faster than any internal compliance function could track. The volume and fragmentation of their social estate meant copyright exposure was accumulating across channels with no central visibility.
One Audit, Everything Covered
To audit the full historical content archive across all 450+ accounts and six platforms within a fixed three-month window, and deliver a consolidated picture of music copyright exposure across the entire global social estate.
600,000 Posts Cannot Be Batched
At 600,000 posts, this was not a compliance task that could be approached incrementally. Multi-account brands face compounded liability: the same unlicensed track appearing across regional and market accounts multiplies damages exposure with each instance. Without a single audit covering everything simultaneously, any review would be out of date before it was finished.
Results:
600,000 Posts Audited Across Six Platforms
The full historical content archive spanning Instagram, TikTok, YouTube, Facebook, LinkedIn and Pinterest was reviewed in its entirety. No platform was excluded, no account missed.
450+ Accounts Covered in a Single Project
Rather than auditing accounts in batches, the entire global social estate was reviewed simultaneously, eliminating the risk of exposure accumulating faster than it could be reviewed.
Delivered Within a Fixed Three-Month Window
Despite the scale, the audit was completed within the client’s required project timeline, providing a consolidated compliance picture before any internal deadlines were breached.
One Report. Total Clarity.
For the first time, the brand had a single, consolidated view of its copyright exposure across every market, platform and account, giving legal and marketing teams a shared baseline to act from.
Result
By harnessing the services of Copyright Check, the brand adeptly safeguarded its reputation, ensuring content compliance while reaping both time and cost efficiencies. The strategic use of AI-driven technology not only averted potential legal and PR pitfalls but also exemplified the brand’s commitment to upholding ethical standards in the digital realm, fortifying its stance as a responsible and forward-thinking entity in the fashion industry.
“Across 450+ accounts and six platforms, this brand was carrying significant copyright liability spread throughout a portfolio that would have been impossible to review manually. The exposure ran into the tens of millions. We surfaced it, quantified it, and gave their legal team everything they needed to act before a rights holder did.”
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